Skip to presentation

ARYAN.FILMSQUAD / VISUAL DIRECTION

INSTAGRAM PAGE / CREATIVE DIRECTION

FILMSQUAD.

A visual direction for the page.
Identity, colour, typography and a grid that brings it all together.

LET’S
ROLL ↗

01 / PAGE IDENTITY 02 / TYPOGRAPHY 03 / GRID ARRANGEMENT

Hand-drawn Page identity heading inside a retro MS Paint window on the Windows XP landscape — 01 / Page identityARYAN BARTWAL

Colour identity guide on colourful folders for Sony LIV, Netflix, JioHotstar and Prime Video — 02 / Platform colour identitiesARYAN BARTWAL

Four streaming platform colour reference cards using original film and series imagery — 03 / Colour palette referencesARYAN BARTWAL

FilmSquad visual direction with a red mascot, film sleeve and warm cream, black, white and mascot red palette — 04 / FilmSquad visual directionARYAN BARTWAL

Hand-drawn Page typography heading in a retro MS Paint window — 05 / Page typographyARYAN BARTWAL

Streaming platform typography guide explaining how partner-created posts retain campaign-specific fonts and text treatments — 06 / Platform typographyARYAN BARTWAL

Typography reference cards for Prime Video, Netflix, Sony LIV and JioHotstar — 07 / Typography referencesARYAN BARTWAL

FilmSquad typography board specifying Barlow Condensed Bold headlines and Manrope labels and body copy — 08 / FilmSquad typography systemARYAN BARTWAL

Grid arrangement board with a film still and Tiger, Sikhya, A24 and Neon studio references — 09 / Grid arrangement & studio referencesARYAN BARTWAL

A hand holds a miniature MS Paint window with the handwritten sign-off That's a wrap Guys, Hope it was Good — 10 / That’s a wrapARYAN BARTWAL

FILMSQUAD / VISUAL DIRECTION BY ARYAN BARTWALBACK TO PROJECTS ↗